One would think it would be hard to find bad commercials on a night like that, but one would be wrong. Oh so wrong. I'm completely ignoring the companies that purposely put out bad commercials so that we'll talk about just how bad they are. (Like a certain company that rhymes with "Bo Paddy".) I'm focusing my top three on commercials that advertising gurus put real time and money into.
Spot number three on the list goes to Wonderful Pistachios for their Gangnam Style commercial. Simply because anyone who uses that song deserves to be on the worst list.
Number two on the list belongs to Axe. I know, I know. A good argument could be made that this falls into the "doing bad on purpose category". However, I really don't think they were trying to be bad with this commercial.
The girl is drowning, and she's recused by a lifeguard, and so far it's pretty normal and easy to follow. But then... an astronaut? On the beach? Out of nowhere? Why? I'm not following. I don't get it.
And that brings us to our (not exactly coveted) number one spot. Audi, I proudly present you the award for the worst Super Bowl commercial.
This commercial was supposed to be about bravery. I'm not exactly sure, in what world, driving like a maniac, parking where you're not supposed to, and kissing the girlfriend of another guy is considered brave. In fact, I would argue that it shows exactly what is wrong with this world right now.
Congratulations (I think) to the winners. Now, please, even if you have to beat them with a stick, get your marketing department to put out something that doesn't cause me physical pain when I watch it.